Craig, Marketing Manager
Craig leads our digital strategy and performance marketing, bringing a modern, insight driven approach to how we reach, engage and convert audiences. He oversees all digital channels, from SEO, paid media and analytics to content journeys, automation and website optimisation, strengthening our visibility and accelerating the commercial impact of our brand.
He combines technical depth with a creative mindset, modernising how we attract and nurture audiences. Craig introduces new tools and technology, refines user journeys and continually tests and optimises campaigns to maximise ROI. His work builds a stronger digital engine behind our growth, ensuring every online interaction reflects the quality and intent of our offering.
Before joining us, Craig spent over 15 years in digital marketing across multiple industries, most recently serving as Chief Marketing Officer where he led multi-channel strategy, brand elevation and high-performance digital teams. His background spans analytics, performance marketing, omni channel campaigns and digital transformation, expertise that now underpins the evolution of our digital capability and future growth.
